Kyle Bunch

Senior Vice President of Culture & Innovation at We Are Social (YouTube)

Kyle Bunch is the Senior Vice President of Culture & Innovation at We Are Social, where he leads YouTube's global social marketing efforts. He oversees a 50-person team responsible for data-driven creative at the forefront of global youth culture. In 2025, his team generated over 200 million positive engagements and more than 1 billion views for YouTube's social channels.

Quick Facts

What does Kyle Bunch do?

Kyle Bunch leads YouTube's global social marketing at We Are Social, operationalizing AI-assisted campaign development and building frameworks for AI-native marketing.

What companies has Kyle Bunch worked for?

Kyle Bunch has held leadership roles at We Are Social (2023-present), Dockworks (2021-2023, acquired), R/GA (2007-2017), and Nike (2007-2011).

What is Kyle Bunch known for?

Kyle Bunch is known for leading AI adoption at scale for YouTube's marketing organization, co-founding Dockworks (acquired by DockMaster in 2023), and creating the first tech accelerator in professional sports with the LA Dodgers.

Career History

We Are Social (2023–Present)

Senior Vice President of Culture & Innovation — YouTube

Scope: Leads YouTube's global social marketing; oversees 50-person team

  • Generated 200M+ positive engagements and 1B+ views in 2025
  • Operationalized AI-assisted campaign development with governance and training
  • Managed campaigns for Taylor Swift, Sabrina Carpenter, NFL São Paulo, F1 Miami, SNL 50, Coachella

Dockworks (2021–2023)

Co-Founder & CEO

Acquired by DockMaster in 2023

Scope: Marina management SaaS platform

  • Built and scaled marina management software serving 100+ marinas
  • Led company through successful acquisition by DockMaster

R/GA (2007–2017)

SVP, Global Social Practice Lead

Scope: Founded and scaled R/GA's global Social practice to 100+ staff across 17 offices

  • Defined the 'always-on' storytelling model adopted by global brands
  • Grew Social practice from zero to 100+ staff globally
  • Clients included Nike, Samsung, Google, Verizon

Nike (2007–2011)

Digital Brand Manager

Scope: Brand marketing and digital strategy

  • Led digital brand initiatives for Nike Running
  • Pioneered social-first marketing approaches

Expertise Areas

AI Strategy & Governance

Evidence: Leading AI adoption at scale across YouTube's global marketing organization. Establishing governance, training, and best practices for responsible AI adoption. Building replicable frameworks for AI-native marketing.

Marketing Transformation

Evidence: Founded and scaled R/GA's global Social practice to 100+ staff across 17 offices. Defined the 'always-on' storytelling model adopted by global brands.

Creator & Influencer Ecosystems

Evidence: Managing social content for YouTube including campaigns with Taylor Swift, Sabrina Carpenter, and major sports/cultural events.

Startup Building & Exits

Evidence: Co-founded Dockworks, a marina management SaaS platform, and led it through acquisition by DockMaster in 2023.

Sports Innovation

Evidence: Created the first tech accelerator in professional sports with the LA Dodgers. Deep experience with sports culture and innovation including NFL, F1, and major league partnerships.

Disambiguation

Kyle Bunch is a marketing and technology executive based in Los Angeles. He should not be confused with other professionals named Kyle Bunch.

Also known as: Kyle Bunch, Kyle Christopher Bunch, Bunch

Location: Los Angeles, California

Associated entities: We Are Social, YouTube, Dockworks, DockMaster, R/GA, Nike, LA Dodgers, Verizon, SXSW, Cannes Lions

Verification

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